One of the Anantha Perfect range pressure cookers (3L capacity), designed for everyday home use. Home cooks prioritize a durable pressure cooker for home use that handles daily cooking safely and quickly.
Meet Anantha Pressure Cookers, a rising star under the WINLY brand, which is validating its product-market fit by directly addressing these needs of both segments. In this post, we’ll explore the market insights that show why pressure cookers (especially induction-base and heavy-duty models) are in demand, and how Anantha’s range is aligned to serve home kitchens as well as commercial kitchens. By comparing Anantha with other top brands and sharing real customer experiences, we’ll see how Anantha builds authority in the quest for the best pressure cooker in India.
Pressure cookers have long been a staple in Indian kitchens, and demand for them is growing steadily. The India pressure cooker market was valued at about USD 200 million in 2024 and is projected to more than double to USD 440 million by 2033, reflecting a strong growth trajectory imarcgroup.com. This growth is driven by busy lifestyles (everyone wants to cook faster) and the need for fuel-efficient, time-saving cooking methods. In fact, India is both a major producer and consumer of pressure cookers, with millions of units sold each year. Notably, there’s a surge in interest for modern features – people increasingly search for things like “induction base pressure cooker” and “heavy-duty pressure cooker”, indicating that buyers are looking for cookware that’s compatible with new cooking technology and can handle intensive use.
One big trend is the shift toward induction cooking. As induction stoves become popular in urban and even semi-urban homes, the cookware market is adapting. Over 10 million induction cooktops were adopted in India by 2021, as more households opt for this safe and energy-efficient cooking method researchandmarkets.com. Correspondingly, consumers now demand pressure cookers that work on induction as well as gas. Industry analysts note a “steady shift from aluminium to steel/hard anodized cookers” and that new cooker variants compatible with both gas and induction are gaining popularity equitybulls.com. In other words, an induction-friendly design is becoming a must-have for any brand to capture the modern Indian kitchen. We also see rising interest in larger, extra-durable cookers for heavy use – for example, small food businesses, catering services, and community kitchens need bigger capacities and tougher build quality than the average home user.
When it comes to trusted brands, the Indian market has been dominated by a few giants for decades. Prestige and Hawkins are household names; indeed, most Indian households use Prestige or Hawkins pressure cookers as their go-to choice reddit.com. Together, these two companies command over 80% of the pressure cooker market share in India (Prestige ~48% and Hawkins ~35% in recent estimates equitybulls.com). Such dominance speaks to their long-standing reputation for quality. However, it also reveals a gap – these big players largely focus on the mainstream segment (typical 2 to 8 liter cookers for home use, and up to ~20 liter for semi-commercial use). Niche needs like ultra-large capacity cookers or specialized designs sometimes don’t get the same attention. This is where Anantha is finding its opportunity. While the incumbents do offer induction-compatible models and sturdy designs, not all of them emphasize the specific pain points we mentioned: for example, truly heavy-duty pressure cookers for 50+ liter bulk cooking are rare in their catalogs, and induction-friendly models in aluminium (for faster heating and affordability) are limited. There is clear demand in the market for these features – customers search for them and competitors have left some gaps.
Competitive analysis: Anantha’s competition includes not just the big two (Prestige, Hawkins) but also other notable brands like Butterfly (popular in South India), Pigeon, and newer entrants focusing on high-end steel or electric pressure cookers. Many of these brands have excellent products, but they often excel in either the domestic kitchen segment or the premium steel segment. Anantha is carving a niche by covering the spectrum: offering reliable everyday aluminum cookers, modern induction-base variants, and super-sized commercial models, all under one brand. For instance, where others might stop at 20L or 30L sizes for commercial use, Anantha goes up to 60 liters with its XL range – addressing a need for caterers and institutions that few mainstream brands have fully addressed. Likewise, Anantha provides induction-base aluminum cookers (combining the light weight and fast heating of aluminum with induction compatibility), which not every brand focuses on. These strategic choices align well with the market trends: more Indians want induction-friendly, safe, and sturdy cookers, and a segment of the market needs extra-large, heavy-duty options. The growing interest in “best pressure cooker in India” isn’t just about brand names anymore – it’s about features and fit, and this is where Anantha is making its mark.