Brand Guidelines is a one-stop-shop for kitchen essentials that aims to provide customers with a seamless shopping experience for all their cooking needs. The purpose of these brand guidelines is to maintain consistency and uniformity in Winly's visual and communication aspects across all platforms.

Brand Purpose:

At Winly, we believe that cooking is an art, and every artist needs the right tools to create a masterpiece. Our brand purpose is to provide our customers with the best quality kitchen essentials at affordable prices. We want to be the go-to destination for anyone who loves cooking and wants to enhance their culinary experience.

Target Audience:

Our target audience is anyone who loves cooking, whether they are amateur home cooks or professional chefs. Our customers are people who value quality and want to make their cooking experience enjoyable and effortless.

Brand Voice:

Winly's brand voice is friendly, helpful, and knowledgeable. We want to be seen as the experts in the kitchen essentials industry, who are always willing to assist our customers with their queries and concerns. Our tone should be conversational, and we should always strive to make our customers feel comfortable and at ease.

Visual Identity:


Our logo should be prominent, visible, and easily recognizable. The logo should represent our brand's purpose, which is providing high-quality kitchen essentials. The color scheme should be primarily black with white as the secondary color.



We should use a clean, modern, and easy-to-read font for all our communications. The primary font should be Zurich blkex bt and the secondary font should be system fonts, sans serif.

Color Palette:

Our primary color should be black, which represents passion and energy. Our secondary color should be white, which represents purity and cleanliness. We should use black as a tertiary color for text and accent elements.


We should use high-quality images of our products to showcase their quality and durability. The images should be bright, colorful, and appealing to the eye. We should also use lifestyle images of people using our products to show our customers how they can use our products in their everyday lives.

Brand Guidelines for Communication:

Social Media:

Our social media posts should be informative, helpful, and engaging. We should use a conversational tone and encourage our followers to interact with us. We should also share cooking tips and recipes to provide value to our followers.


Our emails should be personalized, informative, and visually appealing. We should use our brand's visual identity to make our emails easily recognizable. We should also use a conversational tone and make our emails easy to read.


Our website should be easy to navigate, visually appealing, and informative. We should use our brand's visual identity to make our website easily recognizable. We should also ensure that our website is mobile-friendly and accessible to everyone.


These brand guidelines are essential to maintain consistency and uniformity in Winly's visual and communication aspects across all platforms. By adhering to these guidelines, we can establish Winly as a trusted and reliable brand that provides high-quality kitchen essentials.